We work with tourist boards and local councils to promote The Rat Race, a UK wide series of 6 races that include Kayaking, climbing, mountain biking, abseiling and running as well as The Deer Stalker, a 10k race in Scotland and ‘Stramash’, Detail’s mountain biking extravaganza.

Our PR programme includes press and broadcast partnerships as well as media experiences and to date we have achieved coverage in most national newspapers including The Sun, The Times, The Independent, The Telegraph and the Observer as well as key lifestyle and specialist titles. We have also brokered media partnerships with the Mail on Sunday and Sport magazine as well as some key regional daily titles.

We’ve been featured on the BBC Breakfast News when presenter Mike Bushell took part in a Rat Race trial as well as dedicated Rat Race programming on Channel 4. This year the start of the London race was broadcast live on BBC Radio Five live.