Our campaign has focused on the ‘young guns’, the up and coming Wasps players just breaking through into the England team. Branded editorial, competitions,
features and news stories all carry a Bulldog slant.
We persuaded some of Wasps leading players including internationals Danny Cipriani, Simon Shaw and James Haskell to shed their clothing for the Everyman cancer charity as part of Cosmopolitan’s annual campaign. As well as a major feature in Cosmopolitan magazine, the national press also took great interest in the story and pictures.