Now in its second year and with over 2500 teams and 35,000 players, the tournament features national finals under the watchful gaze of former international players, culminating in a knock out final at the City of Manchester Stadium to find the British champion. It has become the definitive boys football tournament and supports Tesco’s drive to get kids more active.
Redpoint PR has brokered a media partnership with The Daily Telegraph which has seen guaranteed editorial slots in the Telegraph’s sports pages and a section on the Telegraph’s Junior Sports site dedicated to the cup. Significant press coverage has also been generated with our ‘sportsbeat’ programme, researching news and feature angles and placing them in major regional daily press.
www.juniorsport.telegraph.co.uk