In an incident packed race, our crisis communications plan is designed to ensure that the coverage is never sensationalised and broadcast, news agencies, national and lifestyle media have all taken a greater interest in the race since our appointment.
Our trade PR programme, working with commercial rights holders Signature Sponsorship, is designed to support sponsorship initiatives and commercial developments in the race.
Our new press website, with copyright cleared images, latest releases, rider profiles and race previews and reports has proved popular with press worldwide and our contact management strategy has developed a global press database of TT endorsers.
Notable campaigns for the TT have included ‘100 years on the roads’, an exhibition curated by Murray Walker and the visit of Moto GP star Valentino Rossi to the Isle of Man for the 2009 TT races.